Blaire McCoy, Co-Founder and Chief Revenue OfficerTraversing.ai is changing the game.
“Hotel systems are complex, but they don’t have to be,” says Blaire McCoy, co-founder and chief revenue officer, Traversing.ai.
Traversing.ai consolidates all systems on top of the property management system into one integrated go-to-market solution. This simplifies three of the most complex and cumbersome yet essential tasks for a hotel’s success—increasing brand awareness, driving customer conversions and ensuring customer retention. Bringing these critical functions into a single cohesive system aligns them with the hotel’s marketing and operational strategies, allowing hoteliers to efficiently manage every stage of the customer journey.
AI plays a crucial role in this. Leveraging advanced algorithms, AI and machine learning, Traversing.ai’s platform delivers dynamic, data-driven insights into guest behavior. By switching to Traversing.ai, many hotels have witnessed a 300 percent increase in awareness and conversion rates, a reduction in expenses by more than 50 percent and an enhancement in operational efficiency that frees up over 40 hours per week.
Brand Awareness: Putting Hotels on the Map
Visibility is everything in the online world. Traversing.ai recognizes the importance of standing out and adapts to the behavior of modern consumers who search for hotels online.
Advanced algorithms and direct connections with major vacation rental platforms and online travel agencies within the platform ensure hotels are not only visible, but visible to the right audience. This targeted approach goes further. It’s about precision, reaching potential guests when they are most likely to book.
AI-driven insights also power personalized marketing campaigns tailored to the specific search behaviors and preferences of potential guests.
Traversing.ai’s integration with Google Hotel Ads is another distinguishing factor that sets it apart from most. By updating rates and inventory in real time, this partnership eliminates the risk of clients seeing outdated cached prices in search results, leading to an overall positive booking experience.
To boost a hotel’s online presence even more, Traversing.ai optimizes SEO and SEM strategies by focusing on the most relevant and effective search terms. This comprehensive approach makes hotels more discoverable, and helps them compete successfully in the digital marketplace, making it easier for guests to find and choose their properties.
Conversion: Turning Lookers into Bookers
Personalization is key when it comes to converting interest into bookings. By integrating directly with property management systems, Traversing.ai enables hotels to access real-time guest data and preferences. This integration results in tailored offerings and personalized experiences throughout the booking process, leading to higher conversion rates. In addition, it helps hotels avoid operational disruptions while optimizing the booking flow for user efficiency and convenience.
Born from a collaboration between entrepreneurial executives with diverse backgrounds in product development, technology and hospitality, Traversing.ai brings a unique understanding of the industry’s challenges and opportunities
The platform supports attribute-based selling, allowing customers to book specific room features, such as connected rooms or upper floors.
Payment options include Apple Pay, Google Pay and ‘buy now, pay later’ services, meeting the expectations of today’s tech-savvy travelers. An optimized booking engine is at the heart of this process, demonstrably improving purchasing behavior. The platform has been successful in increasing mid- to high-end purchasing by approximately 45 percent.
Machine learning is employed to adjust strategies based on real-time data, ensuring the most effective methods are always in play to convert interest into bookings. An innovative upsell tool maximizes revenue opportunities by offering not just room category upgrades, but on-site activities. To enhance overall revenue, hotels can cross-sell their own properties, taking advantage of the fact that approximately 20 percent of visitors to hotel websites are searching for dates when the room type they desire is unavailable. Hotels can also diversify their portfolio to include both long-and short-term rentals. This strategy leverages a robust revenue management system that utilizes data from various sources, including on-property operations, market trends and demand drivers.
Retention: Building Lasting Relationships
Traversing.ai’s data-centric approach is also beneficial for creating repeat business. With guest data stored in a single location, hotels can provide personalized attention that fosters loyalty.
By optimizing back-end processes, staff are relieved of routine administrative tasks, allowing them to focus on delivering exceptional, personalized service. A combination of data-driven insights and increased staff availability creates a powerful synergy that significantly improves guest satisfaction and return rates.
Traversing.ai has an ongoing commitment to enhancing guest loyalty strategies. By actively seeking and incorporating feedback from both consumers and hotels, it helps hoteliers refine offerings to foster long-term relationships. Armed with deep guest insights, the platform empowers hotels to effectively compete with online travel agencies.
Unlocking a Hotel’s True Potential
Numbers don't lie, and Traversing.ai’s tell a compelling story of transformation. One group of three properties in Jamaica saw its direct conversion rates triple after implementing the platform. It also experienced a 45 percent increase in upsold inventory and saved more than 40 hours in labor each week—all while improving overall profitability.
These aren't isolated incidents. Across the board, hotels using Traversing.ai report a threefold increase in direct conversion rates, reduced system expenses, increased upsell revenue and improved operational efficiency and decision-making capabilities.
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Leveraging advanced algorithms, AI and machine learning, Traversing.ai’s platform delivers dynamic, data-driven insights into guest behavior
The company's mission is to free hotels from constraints and enable them to operate optimally, driving continuous innovation and improvement. Looking ahead, Traversing.ai plans to expand its reach globally, targeting key markets where its innovative solutions can make the most impact. The company is also focused on enhancing its AI-driven tools to offer even more personalized guest experiences and smarter decision-making capabilities.
What sets Traversing.ai apart, however, isn't just its technology—it’s the approach to partnership. Born from a collaboration between entrepreneurial executives with diverse backgrounds in product development, technology and hospitality, Traversing.ai brings a unique understanding of the industry's challenges and opportunities. This translates into a platform that doesn't just solve today's problems but anticipates tomorrow’s. It’s an approach that positions Traversing.ai not just as a software provider but as a true partner in clients’ success.
As Traversing.ai grows, it is committed to expanding its integrations with various property management systems and other hospitality technologies, ensuring its platform remains flexible and adaptable to diverse industry needs. This means that no matter how the hospitality landscape evolves, Traversing.ai will be there to help clients stay ahead of the curve.
With Traversing.ai, clients are not just running a hotel—they are crafting experiences, building lasting relationships and writing the next chapter in the hospitality business. Welcome to a new era of possibility.
